The video surveillance industry has grown immensely over the past few decades. The advent of IP based video and analytics have influenced the widespread use of video surveillance globally. But are we missing the “invisible gorilla? Have camera systems become so much a part of our lives that they are no longer seen as a deterrent to crime? Think about the impact of mobile phone video on the physical security industry and law enforcement. Has video surveillance become just a reactive tool that documents crime without mitigating the risks proactively? Understanding the condition of “inattentional blindness” can impact how we design our surveillance systems. Technology without policy and procedures has the potential to expose organizations to more risk than it mitigates.