Reputational damage is one of the greatest concerns for senior managers. Why? Reputational risks during crises are greater now than any time in history. Crisis response can either swiftly bolster or destroy the core asset of reputation organizationally, and security professionals individually. Handled well, involved managers become crisis champions. If not handled effectively, disgruntled crisis stakeholders use social media and other methods to discredit and destroy organizations and careers. Learn how to minimize reputation-related damage to the organization and security department in crisis.

Learning Objectives

Upon completion, participants will be able to:

• Identify the four (4) components of reputation management during disruption and crisis response.
• Understand how to incorporate reputational management issues into preparedness planning.
• Aligning crisis planning with the reputational concerns of senior management and Board members.

Bruce T. Blythe is an internationally acclaimed crisis management specialist who provides crisis preparedness, crisis response, and strategic crisis leadership services worldwide. His organization (R3 Continuum) responds to crises 1500 times on average per month. He's a clinical psychologist and author of Blindsided: A Manager’s Guide to Crisis Leadership (2014). Former U.S. Marine Corps Military Police Officer and consultant to the FBI on workplace violence and terrorism. He speaks annually at 50 conferences worldwide with specialties in crisis preparedness, workplace violence, human side of crisis, and strategic crisis leadership.