Discover the building blocks of powerful communication impacting your career trajectory. This is part one of a two-part presentation.
Tuesday, 8 April 2025 │12:30 – 1:30 PM Eastern

Unlock your potential and amplify your career success with Communicating Your Value: A Two-Part Webinar Series tailored for security professionals. This engaging series will equip you with practical tools and strategies to communicate your value effectively, whether you're pursuing career opportunities, advancing in your current role, or negotiating new opportunities.
Communicating Your Value Part 1: The Foundation – Success Starts with What & How YOU Communicate
In this foundational session, discover the building blocks of powerful communication, focusing on the tools and techniques that directly impact your career trajectory and financial success. Highlights include:
- Resumes: Your #1 written communication tool, its financial impact, and best bullets.
- Cover Letters: Personalized approaches to communicate solutions.
- LinkedIn: The power of consistent branding, keywords, and SEO.
- Social Media & Portfolios: Identify enhancements and avoid pitfalls.
- Networking: Plan and build connections effectively, including LI and GSC Conference.
Learning Objectives
Upon completion, participants will be able to:
- Implement resume and cover letter strategies to communicate value effectively, align with target roles, and understand applicant tracking software.
- Optimize LinkedIn profile using strategic keywords and consistent branding to enhance visibility and professional networking.
- Develop and deliver an elevator pitch that conveys strengths and value in professional introductions.
- Navigate interviews, performance evaluations, and negotiations by verbalizing achievements and aligning skills with organizational needs.
- Build a career management plan and understand the importance of 90-day plans, progression mapping, and leveraging professional growth and networking opportunities.
Speaker*
Ellen Steverson
Career Management Strategist, Conference Speaker
Founder, StartingBlock Career Services
Ellen Steverson is a Career Management Strategist, Conference Speaker, and Founder of StartingBlock Career Services, known for her honest, direct, and action-oriented approaches to career advancement. A Nationally Certified Resume Writer (NCRW)—one of only 70 worldwide—Ellen has served on the National Resume Writers Association Certification Committee, delivered numerous educational webinars, and developed and facilitated the first NRWA entrepreneurial business program that helped 50+ companies increase revenue and expand.Ellen's expertise in career management and crafting impactful resumes has earned recognition in books, magazines, and TV features. Since 2011, Ellen has empowered professionals globally with proven strategies through webinars, podcasts, training programs, conferences, workshops, and career management services.
*Note: Speakers and content are subject to change without notice.